West Bromwich, commonly known as West Brom, is a market town in the borough of Sandwell, in the county of the West Midlands, England. Historically part of Staffordshire, it is 5 miles northwest of Birmingham. West Bromwich is part of the area known as the Black Country, in terms of geography, cultures and dialect. West Bromwich had a population of 103,112 in the 2021 Census.